Share The New King Rules: Here’s Why the New Storm King Pillow Reigns Above All Others

The Elephant in the Bedroom:

Okay, let’s talk about it. The elephant in the bedroom: your uncomfortable, decorative, king-sized pillows. Sure, they might fit your bed, but do they fit your head? Probably not. The king pillow is notoriously unruly when it comes to fill migration. This fill migration occurs when the pressure from your resting head pushes the inner fill to the extended edges of the pillow, leaving your head and neck unsupported. That’s why BEDGEAR Performance® Pillows have always been personal-sized for lasting comfort that doesn’t sink, sag, or migrate during the night. We’ve always said, “Take your king pillow and shove it in your sham!” because King pillows simply weren’t designed for support—they were merely uncomfortable fashion accessories for your king-sized bed…

That is, until now.

Function, Not Fashion:

Despite the sleek design, cool color options, and interesting fabric patterns of our Performance® Pillows, we’re not in the game of fashion. We believe great sleep is all about function. It’s more than decor. Sure, we put a ton of effort into the aesthetic of our pillows, because why look like every other pillow when we don’t feel like any other pillow? We’re just built different, and since your comfort is always the #1 factor in our design, we had declared the king dead. But the people have spoken. And damn the fill migration, they want a king pillow! So, we hit the lab to create a king-sized Performance® pillow that reigns above all others—and actually offers optimal support for proper spinal alignment and great sleep—and thus, a new king was born.

Introducing the Storm King:

Infused with the same great temperature-balancing technologies as its bestselling, standard-sized counterpart, the new Storm King is here to crown your king bed. Speaking of crowns, this king features an internal foam crown to prevent fill migration and keep your head perfectly supported throughout the night. So, stop the tossing and turning, toss out those clearance-aisle decorations that pretend to be pillows, and all hail the new king of comfort.

The King of Cool:

Powered by the iconic Ver-Tex™ instant-cooling technology, the Storm King reigns supreme when it comes to keeping you cool at night. This king’s first quest is to defend against night sweats by cooling you down before overheating even has a chance. It’s not just Storm’s cooling cover that defeats the heat. It’s a coalition of comfort and enhanced airflow, featuring a breathable mesh gusset and ten built-in air vents that allow the pillow to circulate fresh air around your head while you’re sleeping. Pretty cool, huh?

One Size Does Not Fit All

While the Storm King is fit for a king lengthwise, it wouldn’t be a Performance® pillow if it wasn’t also personalized to fit each individual sleeper’s body type and sleep position. To ensure the perfect fit for proper support and spinal alignment, the Storm King is available in a range of four (4) height options. To find your fit, refer to the pillow chart below.

Ready for King-Sized Comfort?

When it comes to sleep, don’t settle. If you're tired of dealing with decorative pillows that don't deliver on comfort, it's time to upgrade. Experience the cooling comfort and unmatched support of the innovative Storm King, and discover what it’s like to reign over your rest and recovery.